SERAPHIC SKINCARE, INC. – PRIVACY POLICY
Last Updated: November 21, 2025
Seraphic Skincare, Inc. (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or interact with www.wholesale.seraphic-skincare.com (the “Website”).
This Privacy Policy applies solely to data collected on or through this Website and in electronic communications between you and the Website. By accessing or using this Website, you agree to the practices described in this Privacy Policy. If you do not agree with our policies and practices, your choice is not to use the Website.
1. U.S.-Only Wholesale Site
This Website is intended exclusively for businesses located within the United States. We do not direct, market, or provide services to individuals or businesses located outside the U.S., and we do not intentionally collect information governed by foreign privacy laws such as the GDPR.
2. Information We Collect
We collect various types of information from and about users of our Website, including wholesale applicants and approved wholesale customers.
A. Personal Information (Identifiable Information)
“Personal Information” means information that identifies, relates to, describes, or can be reasonably associated with an individual or business. This may include:
- Name
- Business name
- Business mailing address
- Email address
- Phone number
- EIN or business tax ID
- Social Security Number (sole proprietors only, collected solely for required tax and identity verification purposes)
- Resale certificate or seller’s permit information
- Wholesale application details you provide
- Payment-related information (processed by third-party payment providers such as Shopify Payments, Shop Pay, and PayPal). We do not store full credit card numbers on our servers.
B. Business & Application Information
We also collect business-related information for wholesale verification and account management, including:
- Store location(s) and physical retail address(es)
- Website or social media links
- Type of business and industry
- Intended sales channels and distribution methods
- Demographic, operational, and application details you choose to share
C. Automatically Collected Data
When you visit or use the Website, Shopify (our e-commerce platform) and our systems may automatically collect certain information about your device and usage, including:
- IP address
- Browser type and version
- Device type and operating system
- Referring and exit pages/URLs
- Dates and times of access
- Pages viewed and time spent on pages
- General location information (based on IP address)
- Other diagnostic and usage data
D. Cookies & Similar Technologies
We and our service providers (including Shopify, Google Analytics, and Klaviyo) use cookies and similar technologies to collect information and enhance your experience, including:
- Cookies: Small data files stored on your browser or device.
- Pixels/Web Beacons: Tiny graphics or code used to track usage or email interactions.
- Scripts and Tags: Code used for analytics, marketing, or site functionality.
These technologies help us:
- Recognize your browser or device
- Remember your preferences
- Improve Website performance and functionality
- Detect and prevent fraud
- Measure and analyze usage and marketing effectiveness
- Support personalized or segmented communications
You may disable cookies in your browser settings; however, some features of the Website may not function properly if cookies are disabled.
3. How We Collect Information
We collect information:
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Directly from you when you:
- Submit a wholesale application
- Create or update a wholesale account
- Place an order
- Upload business documents
- Subscribe to our email communications
- Contact us by email or through the Website
- Automatically as you navigate the Website, through cookies, logs, analytics tools, and Shopify’s systems.
- From service providers and integrations such as Shopify, payment processors, Klaviyo, analytics tools, and fraud prevention services.
- From business partners who may refer your business to us or provide information for wholesale evaluation.
4. How We Use Your Information
We may use the information we collect for one or more of the following purposes:
- To operate, maintain, and provide access to the Website and wholesale portal.
- To create, review, and manage your wholesale application and account.
- To verify your business or sole proprietorship and comply with tax or legal requirements.
- To process and fulfill wholesale orders and transactions.
- To communicate with you about your account, orders, and changes to our terms or policies.
- To send you marketing emails and promotional communications (via Klaviyo) about product launches, promotions, restocks, and wholesale updates (you may opt out at any time, as described below).
- To detect, investigate, and prevent fraud, unauthorized resale, or policy violations.
- To maintain internal records, perform analytics, and improve our products and services.
- To comply with legal, regulatory, and tax obligations.
- For any other purpose with your consent.
We do not sell your Personal Information.
5. Disclosure of Your Information
We may disclose your Personal Information to:
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Service providers and vendors that help us operate our business, including:
- Shopify (e-commerce platform and Website host)
- Payment processors (e.g., Shopify Payments, Shop Pay, PayPal, credit card processors)
- Email marketing providers (Klaviyo)
- IT and hosting service providers
- Analytics and performance tools
- Fraud detection and security partners
- Customer support tools and related services
- Professional advisors, such as attorneys, accountants, auditors, and tax advisors.
- Successor entities in connection with a merger, acquisition, asset sale, or similar business transaction involving Seraphic Skincare, Inc.
- Law enforcement or regulatory authorities when required to comply with legal obligations, court orders, or lawful requests, or to protect our rights, safety, or property.
- Other parties with your consent or at your direction.
We may share aggregated, de-identified, or anonymized information that does not identify you personally with third parties for business, analytics, or research purposes.
6. Cookies, Tracking & “Do Not Track”
You may set your browser to refuse some or all browser cookies or to alert you when cookies are being sent. If you disable or refuse cookies, some parts of the Website may not be accessible or may not function properly.
At this time, we do not respond to “Do Not Track” (DNT) signals from your browser. However, you may manage cookies and some tracking technologies through your browser settings and by using opt-out mechanisms provided by some third-party analytics and advertising services.
7. Your Privacy Choices
A. Managing Cookies and Tracking
You can manage cookie preferences in your browser settings. You may also have options provided by individual third-party services (such as Google Analytics or advertising partners). Disabling cookies may affect site functionality.
B. Marketing Communications
If you no longer wish to receive marketing or promotional emails from us:
- Click the “Unsubscribe” link in any Klaviyo email you receive from us; or
- Email us at info@seraphic-skincare.com with your request.
Even if you opt out of marketing communications, we may still send you transactional or administrative messages relating to your account, orders, or legal notices.
8. California Privacy Rights (CPRA & “Shine the Light”)
A. California Consumer Privacy Rights (CPRA)
If you are a California resident, the California Privacy Rights Act (CPRA) may provide you with additional rights regarding your Personal Information, including the right to:
- Know the categories of Personal Information we collect, use, and disclose.
- Access specific pieces of Personal Information we hold about you.
- Request correction of inaccurate Personal Information.
- Request deletion of your Personal Information, subject to legal exceptions.
- Know whether your Personal Information is sold or shared. We do not sell your Personal Information.
- Limit the use and disclosure of sensitive Personal Information (e.g., SSN for sole proprietors), which we only use for required business and legal purposes.
To exercise these rights, you may contact us at info@seraphic-skincare.com. We may need to verify your identity before fulfilling your request, which may include matching information you provide with information we already have.
B. California “Shine the Light” Law
California’s “Shine the Light” law allows California residents to request information about how we share certain categories of Personal Information with third parties for their own direct marketing purposes. We do not share Personal Information with unaffiliated third parties for their own direct marketing use without your consent.
To make such a request, please email us at info@seraphic-skincare.com with "Request for California Privacy Information" in the subject line.
9. Accessing, Updating, or Correcting Your Information
You may request access to, correction of, or deletion of the Personal Information we hold about you by emailing us at info@seraphic-skincare.com.
Wholesale users may also update certain company contact details (such as contact name, email address, phone number, and mailing address) through their wholesale account on the Website.
We may deny or limit a request if we believe it would violate law, conflict with legal obligations, result in fraud, or cause the information to become incorrect.
10. Data Security
We use reasonable physical, technical, and administrative safeguards designed to protect your Personal Information against accidental loss and unauthorized access, use, alteration, or disclosure. These measures include:
- Hosting the Website on Shopify’s secure platform
- Using TLS/HTTPS to encrypt data transmitted between your browser and our Website
- Using PCI-compliant payment processors for payment card transactions
- Restricting access to Personal Information to authorized personnel only
- Maintaining firewalls and other network security protections
Despite these efforts, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information. Any transmission of Personal Information is at your own risk.
You are responsible for keeping your account credentials and password confidential and for restricting access to your account and devices.
11. Data Retention
We retain Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including:
- Providing the Website and wholesale services
- Managing your wholesale account and orders
- Meeting legal, tax, and accounting obligations
- Resolving disputes and enforcing our agreements
When Personal Information is no longer needed, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable laws and our internal policies.
12. Children’s Privacy
Our Website is not intended for or directed to children under 13 years of age. We do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information from a child under 13 without parental consent, we will delete that information. If you believe we may have information from or about a child under 13, please contact us at info@seraphic-skincare.com.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the updated policy on this page and revise the “Last Updated” date at the top. For material changes, we may also notify you by email or with a notice on the Website.
Your continued use of the Website following the posting of changes means that you accept and agree to the updated Privacy Policy.
14. Contact Information
If you have any questions, comments, or concerns about this Privacy Policy or our privacy practices, please contact us:
Seraphic Skincare, Inc.
8400 N Magnolia Ave, Ste N
Santee, California 92071
Email: info@seraphic-skincare.com